Why Is Rolex Not Part Of The Holy Trinity Of Watch Brands?

While Rolex is undoubtedly a luxury brand with significant accomplishments, it is more accessible and widely available compared to the exclusivity of the Holy Trinity brands. Rolex is known for its precision and style but also serves as a maker of functional watches like dive watches and GMTs, catering to a broader audience.

The Holy Trinity Of Watches

Q: What Is A Holy Trinity Watch?

The Holy Trinity of watches refers to three brands: Patek Philippe, Audemars Piguet, and Vacheron Constantin. These brands are known for their exceptional craftsmanship, precision, and innovation. They use only the finest materials and demonstrate impeccable finishing details, both on the watch's exterior and on the internal movements. The Holy Trinity has been responsible for many of the industry's most iconic designs and groundbreaking advancements.

Q: How to Use Your Luxury Watch to Secure a Loan

Qollateral is a specialized lender that offers loans secured by luxury watches, particularly those from the "Holy Trinity" (Rolex, Patek Philippe, and Audemars Piguet). They emphasize their expertise in valuing and storing these valuable timepieces, ensuring that they are treated with care throughout the loan process.

The “Holy Trinity” or “Big Three” in watchmaking refers to the Swiss brands with the highest craftsmanship and mechanical prowess: Patek Philippe, Audemars Piguet, and Vacheron Constantin. While many respectable luxury brands exist, such as Omega, Rolex, and Richard Mille, the Holy Trinity brands best embody the high art of watchmaking and hold the most esteemed positions in horology. Keep reading to learn why these brands have earned such widespread renown.

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What Is A Holy Trinity Watch?

Watches in the ultra-exclusive Holy Trinity aren’t just the oldest or most expensive. They’re held to a higher standard because they utilize only the finest materials available and demonstrate impossibly precise finishing details, outwardly and on the movements powering each watch. We owe many of the industry’s most recognizable watch designs and trailblazing innovations to the three brands within the Holy Trinity.

Why Is Rolex Not Part Of The Holy Trinity?

But what about Rolex? It’s easily one of the most recognized luxury brands worldwide and has recently surpassed $10 billion in sales globally. The brand also boasts such noteworthy accomplishments as the waterproof Oyster case, self-winding Perpetual movement, and the first mechanical wristwatch to feature an automatically changing date display. So why isn’t it a part of the Holy Trinity? Rolex is much more approachable than Patek Philippe, Audemars Piguet, and Vacheron Constantin. The company is celebrated for its precision and high style. Still, it serves a greater purpose as a maker of practical luxury watches such as dive watches, GMTs, and elegant, go-anywhere dress watches.

Audemars Piguet

Audemars Piguet has made incredible strides in watchmaking since it was founded in 1875. The brand is credited with developing the first jumping-hour watch, the first skeleton watch, and one of the thinnest movements, measuring just 1.64mm thick when it was created in the 1940s. Audemars Piguet is more well-known for the Royal Oak, one of the first luxury sports watches. Today, the iconic timepiece with its porthole-inspired case, integrated bracelet, and “Tapisserie” pattern dial remains an emblem of haute horlogerie.

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Patek Philippe

Patek Philippe, a master of calibers, excels in crafting classically shaped watches powered by some of the industry’s most sophisticated movements. Renowned for innovations like the world time display, weekly calendar, and Perpetual calendar, the brand encases its proprietary movements in designs such as the oblong Ellipse, the round Calatrava, and the octagonal Nautilus. Since its founding in 1839, Patek Philippe has led numerous watchmaking advancements, including creating the first Swiss wristwatch, the first wristwatch with a split-seconds chronograph, and the first wristwatch with a Perpetual calendar.

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Vacheron Constantin

When it comes to a Swiss watchmaker with provenance, Vacheron Constantin is second to none, not even Patek Philippe or Audemars Piguet. The company, founded in 1755, is among the oldest in the game and was the first to develop a watch with an additional complication and an anti-magnetic watch. The brand’s emblem, the distinctive Maltese cross, is a part of each watch’s DNA, whether it be the shape of the lugs or bezel or a tiny, applied logo on the dial. Some of the brand’s notable collections include the Fiftysix (an homage to vintage ref. 6073) and the Overseas, described by the brand as the “perfect daily companion.”

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The Top 15 Luxury Watch Brands Not Included in the Holy Trinity

Rolex
Omega
Richard Mille
Jaeger-LeCoultre
Breitling
IWC
Panerai
Cartier
Tag Heuer
A Lange & Söhne
Blancpain
Hublot
Breguet
Chopard
Piaget

How to Use Your Luxury Watch to Secure a Loan

Holy Trinity watches are among the most valuable in the world and require a serious and dedicated lender to provide the fairest watch loan. One that knows and appreciates how much they are worth and can properly store them during the loan terms. That lender is Qollateral, the nation’s premier secured lender.

Our expert watch appraisers have years of experience and offer the most competitive loan rates in the secondary market. Qollateral is bonded, licensed by New York City’s Department of Consumer Affairs, and fully insured by Lloyd’s of London. We securely store assets in a monitored, high-tech vault within the International Gem Tower. You can obtain a watch loan with confidence when you choose Qollateral.

Call or text: 212-287-5257

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